The image being shared online to fight censorship.
Women have come up with a creative way to stop social media sites taking down their topless photos. They are photoshopping 'acceptable' male nipples on their breasts.
20 million people have seen the nipple post. TWENTY MILLION. That's too many people— La Sera (@iamkatygoodman) July 4, 2015
I've gotten a bunch of Facebook messages asking me to take down the male nipple photo cause it's offensive is this what fame feels like— La Sera (@iamkatygoodman) July 4, 2015
The 'Photoshop the Nipple' campaign follows the ongoing #FreeTheNipple, which highlights the double standards regarding the censorship of female breasts online.
Instagram's guidelines currently state that nudity is not allowed, including "some photos of female nipples" but not "photos of post-mastectomy scarring and women actively breastfeeding".