Normcore the most Googled (non) fashion trend in 2014


Rachel Clun

Nondescript: Adam Sandler might not even realise he wears Google's most-searched fashion trend, normcore.

Nondescript: Adam Sandler might not even realise he wears Google's most-searched fashion trend, normcore.

Capes, fashion sneakers, crop tops and culottes were all highly Googled terms this year. However the most searched fashion trend was something that never wanted to be a trend in the first place.

According to Google, the fashion trend we had the most questions about this year was Normcore.

It makes sense, considering the term only rose to prominence in the last 12 months, and had a lot of us scratching our heads wondering what it was all really about.

"Normcore" was originally used by trend forecasting group KHole to describe the ability to not stand out with lifestyle choices, which included the idea of dressing in nondescript clothing as a way of shunning fashions ever-changing trends.


However once the internet grabbed hold of the idea, with the help of this article by Fiona Duncan for New York Magazinenormcore was placed firmly in the fashion trend category.

The other two of the top three most Googled fashion terms are similarly confusing.

'Athleisure' and 'health goth' either made the top of the list because people wanted to dip their toes in the trend, or simply because they had no idea what they were.

Rounding out the top 10 are, in order: wearables, crop tops, designer collaboration, over-the-knee boots, full skirts, culottes, and mules.

The list came about thanks to a collaboration between and Google, who also compiled a list of the top 20 most Googled models.

There were a few obvious entrants on the models list, but there was a surprise for No 1 and also an interesting omission.

Despite Kendall Jenner being absolutely everywhere this year, Kim Kardashian's younger sister only made No 2 on the list.

The No 1 spot was actually taken out by Kate Upton – perhaps for her broader appeal to the male audience as well as the female one.

The rest of the top 10 trending models list was a mix of some of the industry's biggest, as well as some relatively new-but-hot names, including Miranda Kerr, Heidi Klum, Gigi Hadid and Jourdan Dunn.

Another surprise on the list was Cara Delevingne's place. The British model fell quite spectacularly from last year's No 1 spot, to number 16.

Most Googled fashion trends

1. Normcore

2. Health goth

3. Althleisure

4. Wearables

5. Crop tops

6. Designer collaboration

7. Over-the-knee boots

8. Full skirts

9. Culottes

10. Mules

11. Street style

12. Capes

13. Mesh

14. Tartan

15. Fashion sneakers

16. Mod style

17. Suede

18. Iridescence

19. Embroidered denim

20. Velvet

Most Googled fashion models

1. Kate Upton

2. Kendall Jenner

3. Miranda Kerr

4. Heidi Klum

5. Gisele Bundchen

6. Kate Moss

7. Behati Prinsloo

8. Gigi Hadid

9. Karlie Kloss

10. Naomi Campbell

11. Alessandra Ambrosio

12. Lily Aldridge

13. Chanel Iman

14. Doutzen Kroes

15. Hailey Baldwin

16. Cara Delevingne

17. Jourdan Dunn

18. Coco Rocha

19. Bar Refaeli

20. Joan Smalls