Lorna Jane job ad for 'Receptionist/Fit Model' sparks outrage

Lorna Jane Clarkson, founder of activewear brand Lorna Jane.

Lorna Jane Clarkson, founder of activewear brand Lorna Jane. Photo: Supplied

It's not too often you come across a job ad that openly states that a receptionist need not apply if her vital statistics aren't up to scratch, but it seems activewear brand Lorna Jane has found a way to innovate around it.

As reported by Crikey, Lorna Jane posted and then "quietly removed" the following ad for a 'Receptionist/Fit Model' from Seek this morning. Apart from its rather hilarious introduction to the brand, promising "an exhilerating way of life" and a mission to "empower women to be the best they can be", this "DREAM JOB" ad specifies a whole lot of regular receptionist duties, plus some highly specific body measurements. 

Apparently, despite the fact that they are searching for a very specific mannequin-girl with a 3cm margin of error, the company was so inundated with responses they took the ad down to avoid disappointing the hordes of size eight yoga enthusiast receptionists just banging down the door to join the Lorna Jane Sisterhood. A spokesperson told Crikey: "As a fit model is only required in a part time capacity, Lorna Jane felt it appropriate to combine this position with the part time receptionist role which is also currently vacant."


Twitter is in turmoil... on the one hand, it looks like a very convenient excuse to regulate your receptionist's appearance. On the other, a fit model is a legitimate job in the industry. The clothes gotta fit, right? But on the other again, is it fair for the positions of fit model and receptionist be combined? Is it even legal? Either way, it's not a bad excuse to make fun of a fashion brand that specialises in... leggings.