Albino male model and body-image activist Shaun Ross. (Photo by Ben Hider/Getty Images) Photo: Ben Hider
#InMySkinIWin is the latest trending hashtag bringing to light a great cause. Aimed at redefining beauty standards, it carries with it a simple yet powerful message: "Love yourself completely as who you are."
Shaun Ross, the first African American albino male model to rise to prominence in fashion, coined the hashtag. Ross has modelled for the likes of Alexander McQueen and Givenchy, has appeared in music videos for Beyoncé and Katy Perry, and is using his name and face to challenge notions of what it means to be beautiful.
After a mother of a child with albinism contacted Ross to see if he could offer any guidance for her young daughter, the model wanted to go beyond by helping others suffering from bullying and discrimination. And so he started a movement.
As he writes on the website: "Beauty is you and what you make from your confidence in your own perfectly imperfect body. Together, if we encourage others to love what they see when they look at themselves, we can win in our skin."
The message of self-acceptance isn't limited to people with skin conditions such as albinism and vitiligo, but is for everyone and anyone who has ever felt defeated by narrow ideas of what beauty 'should' be.
This includes anyone who's ever compared themselves to the airbrushed models in Vogue, anyone who's been told that they can't dress in a certain way, or felt alienated by the fashion and beauty industry, or society in general.
We doubt there's anyone who hasn't felt that way before, making this a movement everyone can get behind.
Ross is encouraging people to embrace their uniqueness by posting photos of themselves with the hashtag #InMySkinIWin on Instagram and Twitter.
The pictures are truly inspiring.