Back in 2011 Fairfax, the publisher of this website, decided there was a gap in their portfolio for an opinion-driven website that looked at news, current affairs and lifestyle content from a female perspective. (We simultaneously punched the air and rolled up our sleeves to start work). On Feburary 20th last year we launched Daily Life. One year on we are thrilled to announce that the site’s mix of feisty female commentary, whip smart lifestyle content and robust feminist debate has meant it has eclipsed all of its competitors and become the number one online destination for Australian women.*
It’s been an amazing year for the team at Daily Life achieving goals not just related to audience growth* but breaking stories, securing exclusive interviews, and running opinion pieces that so strongly resonated with women across the country. The site’s success is a testament to the healthy market there is for intelligent, insightful and analytical content for Australian women online.
Daily Life is not about one person, it’s a platform for as many diverse opinions as we can as can squeeze on to our homepage every day. Over the past year we’re particularly proud to have given a home to exciting new voices like Clementine Ford, Clem Bastow, Alecia Simmonds, Monica Tan, Amal Awad, Candice Chung, Amy Gray, Kasey Edwards and Nicole Elphick (to name a few).
Over the next year we plan to continue to be a place where a wide range of women’s voices will be heard every day and to ensure we never stop agitating to give women’s issues a more prominent place on the public agenda.
The Daily Life team would like to extend a huge thank you to all our readers and commenters for making our first year such a success. Especially those who have emailed in feedback or shared our stories on social media. We’re a small but very passionate team of five (Sarah Oakes, Natalie Reilly, Candice Chung, Annie Stevens, Simone Mitchell) and we’re already busy planning how to make our second year bigger, bolder and louder for you than the first.
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* Daily Life audience growth has outpaced its category by 26% versus its nearest rival, with 943,440 monthly unique browsers. Source: Nielsen Market Intelligence (Jan 2013)