Arms folded, heart closed, can't lose.

Arms folded, heart closed, can't lose. Photo: Pascal Le Segretain

 Vogue editor-in-chief Anna Wintour has been named the company’s artistic director. Now, don't worry - she's not replacing Grace Coddington or anything. The appointment was announced Wednesday by CEO Charles H Townsend. Wintour’s new duties include developing an overall ‘‘creative vision’’ for Conde Nast, which has a portfolio of 18 consumer magazines, including The New Yorker, Vanity Fair, Glamour, Allure and GQ.

We'd love to know how the staff at titles like Vanity Fair and GQ feel about that, seeing as they both already have such a strong vision that leans hard on masculinised glamour and you know, old fashioned bikini shots. Of course Wintour, 63, is no stranger to female objectification but always in the name of fashion, darlings. What will she say when the guys at GQ tell her that a cover of a naked woman for no apparent reason other than guys digging on nude chicks just feels better?

Wintour will continue to run Vogue on a day-to-day basis, which she has done since 1988. She will also continue to serve as editorial director of Teen Vogue.Townsend said the promotion comes at a time to ‘‘leverage Anna’s extraordinary vision and leadership." Um, okay. But the thing is, Wintour created the post-recession Fashion’s Night Out, she sits on President Barack Obama’s Committee on Arts and Humanities Committee and as an elective trustee of The Metropolitan Museum of Art in New York City she already seems like she's doing some serious leveraging of her own. Oh, and also, PS: her arch rival, Carine Roitfeld, former editor of Paris Vogue, is now global fashion director over at Harper's Bazaar. Is somebody trying to keep up? Oh Anna, you of all people should know that's so not Vogue.

With AAP