Photo: via proinfirmis.ch
Swiss disability advocacy organisation, Pro Infirmis, has released a video as part of a campaign for International Day of Persons with Disabilities.
In the film we see mannequins re-shaped to mirror the bodies of Athlete Urs Kolly, who lost his lower right leg in an accident, ‘Miss Handicap 2010,’ Jasmine Rechsteiner, and blogger Nadja Schmid, who has ongenital spinal muscular atrophy, among other people.
Watching their reactions when the figures are unveiled is incredibly moving.
The mannequins were dressed and displayed in store windows on Zurich’s Bahnhofstrasse, Europe’s most expensive retail strip, and the third most expensive worldwide, which turned quite a few heads.
Snaps to Pro Infirmis for their creativity, the campaign certainly makes an impact.
Watch the video entitled 'Because who is perfect?' here: