In our superficial, prejudiced world, looking 'different' can be one of the biggest obstacles that get in the way of people being treated with humanity, and accepted and respected for who they are. It's all too easy to define people by the differences you can see straight away, and then your mind switch off to looking any further.
A new video campaign for World Down Syndrome Day challenges viewers to see past the visible disability of people with Down syndrome, to see their full humanity, their full potential, their full flaws and their full ability.
Olivia Wilde stars in the campaign, playing the part of AnnaRose, a 19-year-old college student from New Jersey who has Down syndrome, as she sees herself. As a regular person.
"I see myself as a daughter, a sister, a best friend. As a person you can rely on," AnnaRose says in the voiceover narration.
"I see myself following my dreams, even if they are impossible. Especially because they are impossible. I see myself as an ordinary person, with an important, meaningful, beautiful life." The viewer is then asked: #HowDoYouSeeMe?
According to World Down Syndrome Day, the video "aims to inspire a reflection on how people with Down syndrome see themselves, whilst revealing the inherent prejudice and discrimination that they face based on society's preconceptions and stereotypical low expectations."