Do couples that dress together, stay together?

Justin Timberlake and Jessica Biel in matching outfits.

Justin Timberlake and Jessica Biel in matching outfits.

Forget Facebook or Weibo, young couples in China have a new way of announcing their relationship status – with matching outfits. As these young lovebirds would tell you, true love is not holding hands or making out in public – it’s wearing the same T-shirt as your partner.

Coordinated clothing has become an unequivocal way for couples to display their affection and show their commitment to each other. While arranged marriages are the historical and cultural norm in China, young couples see dressing the same as an act of defiance, a way of regaining some control from their matchmaking parents.

While most high-end designers would cringe at the look-alike concept, Calvin Klein is just one brand cashing in on the phenomena. They’ve introduced matching T-shirts into its Asian markets, providing discerning couples a stylish alternative to the menagerie of bunny, kitty and panda T-shirts and animal-eared hoodies currently on offer.

Do couples that dress together, stay together? If these two are anything to go by, then yes, they definitely do. Nancy and Donald Featherstone have been dressing in matching ensembles every day for the past 33 years, fashioning tops and bottoms from the same fabric and taking turns picking out what to wear. “Dressing the same gives me a lovely feeling of closeness to Donald,” says Nancy.


The trend also looks to be gaining momentum in Australia. Then again, that may have to do with the proliferation of guys wearing lady jeans and women shopping ‘boyfriend’ styles, which has us dressing the same by default, and not due to any intentional effort on either of our parts. 

Science has already told us that we start resembling our significant other over time, but we had no idea that concept extended to our wardrobes, too. Who here’s slightly worried by the thought of it?