Dakota Johnson gives an impressive performance, but Jamie Dornan has less to work with in Fifty Shades of Grey.
Domestic violence activists have launched a campaign across social media urging filmgoers to boycott the new film Fifty Shades Of Grey, and instead donate the cost of seeing the movie to women's shelters and other organisations that help battle domestic violence.
Using the hashtags #50DollarsNot50Shades and #FiftyShadesIsAbuse, the campaign's organisers argue that the film's plot - which focuses on the sexual relationship between 21-year-old college student Anastasia Steele (Dakota Johnson) and domineering playboy Christian Grey (Jamie Dornan) - glamorises violence against women, and describe Steele as a "victim of abuse".
"The money you would have spent on movie tickets and a babysitter or movie tickets, popcorn and drinks will go towards serving victims of abusive relationships like the one glamorised in the 50 Shades series," they wrote on the campaign's Facebook page. "Hollywood doesn't need your money; abused women do."
#50DollarsNot50Shades Please boycott 50 Shades and instead donate your $50 to @endwomanabuse pic.twitter.com/ASPuFjDoME — Megan Walker (@meggiewalk) February 4, 2015
give to a domestic violence shelter instead of seeing this movie. #50dollarsnot50shades pic.twitter.com/iqcsWrc15X — Erin Elizabeth (@erin_omaista) February 3, 2015
Donate your money to a domestic violence shelter NOT the movie. #50DollarsNot50Shades Made this b/c I needed it made: pic.twitter.com/0Q84R4oeHl — Emma Bunnie (@EmmaBunnie) February 5, 2015
The campaign was launched last week by Jill at Stop Porn Culture and Jen at London Abused Women's Centre, who, in an interview with The Washington Times, asked that their last names not be disclosed.
It's since received backing from sponsors including the US's National Centre on Sexual Exploitation and Antipornography.org. Supporters in Britain have also announced plans to protest the film's premiere in London next week.
"In only six days, the campaign has attracted 1,200 followers on social media and gotten confirmation of donations to domestic violence agencies as far away as Germany and Australia," Jill and Jen told the newspaper.
"People are really upset about this movie and its potential for glamorising stalking and abusive behavior, so they're happy to have the chance to do something positive to help offset the damage."