A recent edition of Zoo Weekly.
"Breast and Fairest". It was headlines like these from controversial lads' mag Zoo Weekly that prompted 23-year-old graphic designer Laura Pintur to co-sponsor an online petition three months ago calling on supermarket majors Coles and Woolworths to withdraw the publication from their shelves.
Soon afterwards, a 20-year-old Coles worker from Melbourne, Shannen (who does not want to give her surname) joined the campaign, writing to her union and store manager with an official complaint that selling the magazine contributed to an "unsafe" workplace and made her complicit in promoting "rape culture".
Now the two young Australians are claiming a partial victory, with Coles announcing that it will withdraw the provocative title from sale, though the supermarket giant stopped short of acknowledging that this is in response to the online campaign.
In a brief statement, the company said it had made a "commercial decision to delete Zoo magazine following a regular range review". A spokesman would not elaborate on the reasons for the withdrawal.
Melinda Liszewski, a spokeswoman for anti-porn campaign outfit Collective Shout which co-sponsored Ms Pintur's petition, said Coles should be proud of its decision instead of downplaying it.
"It's a really great decision and the fact that Coles are not willing to own that is a bit sad," she said."I would encourage them to own it - it fits with their corporate social responsibility values."
Collective Shout has campaigned fiercely against the magazine for what it says is the blatant objectification of women, accusing it of eroticising "female subjugation and vulnerability."
Thousands of teenage boys aged 14 to 17 are among the magazine's readers, which at its peak are said to have numbered close to half a million though circulation is much lower. The magazine's website puts current readership at 138,000 and says "we reach readers from their teens all the way to their 40s, because we know them better than anyone else".
"It just boggles the mind that young 16-year-old casual staff are having to sell this thing," Ms Liszewski said. "It's porn on training wheels."
Ms Pintur said Zoo Weekly "teaches boys that girls like me and my friends exist purely for their sexual use. I couldn't understand why Coles and Woolworths, which pride themselves in their corporate responsibility, family values, and care for their local communities could profit from selling this harmful product. By discontinuing Zoo, Coles has finally done the right thing for women and girls."
Collective Shout are calling on Woolworths to follow Coles' lead.
"Do we have to wait for an employee to make an official complaint for Woolworths to apply common sense and logic?" Ms Liszewski said.
"Why can't they be proactive and provide a supportive environment for their employees as well? This magazine contributes to a toxic culture where women are seen as sexual objects."
In response to a question from Fairfax Media, Woolworths indicated there were no plans to withdraw the magazine. A spokesman said: "Zoo magazine is widely available across retailers, newsagents and many other outlets. To reduce the exposure to these magazines in our store, we have it positioned in the magazine reading centre in the aisle in the top right corner. We do not position it at the front of store or on the checkouts in recognition that some customers could be offended by the magazine's content."
Zoo Weekly's publishers Bauer Media have been contacted for comment.
In April, Zoo Weekly had to apologise to Greens Senator Sarah Hanson-Young as part of a legal settlement for photoshopping her face on to a lingerie model's body.