The video above shows 21-year-old Marissa Powell participating in the interview portion of the Miss USA pageant on Sunday evening.
She'd been doing so well up until this point. She'd been crowned Miss Utah ...
... and had made it into the top five in the Miss USA competition. Then, it all came crashing down when celebrity judge NeNe Leakes asked her the following question: “A recent report shows that in 40% of American families with children, women are the primary earners, yet they continue to earn less than men. What does this say about society?”
Unfortunately for Powell her massive earrings failed to distract viewers from the undeniable fact that she had no idea how to respond to the question.
You can actually see the hope draining out of her mouth in that photo.
And, of course, because this is the internet, there's now a meme to go with this story:
As someone said on Twitter "Hey, Miss South Carolina! You're finally off the hook! Send the thank you card to Miss Utah!"