Because we're not idiots we know that the Barbie doll is in no way reflective of what the majority of the female population looks like. It's fantasy, guys! But it's becoming increasingly more difficult for her demographic, (6-12 year olds) to suspend their disbelief when research has shown that children younger than 8 years are 'cognitively and psychologically defenseless against advertising ... and frequently accept advertising claims at face value.' Considering they're exposed to over 3000 ads every day and most of these ads will depict an unrealistic version of the human body, we gotta say - hey, every little bit anyone can do to counter these messages counts.
Enter Nickolay Lamm! He's an artist who obtained the measurements of an average 19-year-old from the CDC (Center for Disease Control & Prevention) and then made a 3D model and used photoshop to shape her into Barbie. The result is fascinating, yes?
"If we criticise skinny models, we should at least be open to the possibility that Barbie may negatively influence young girls as well," says Lamm. "If there's even a small chance of Barbie in its present form negatively influencing girls, and if Barbie looks good as an average-sized woman in America, what's stopping Mattel from making one?"
Your move, Mattel.