Watch: David Beckham runs through Beverly Hills in his undies
David Beckham and Guy Ritchie review footage on the shoot for H&M's new underwear campaign.
David Beckham has teamed up with fellow Brit Guy Ritchie (Lock, Stock and Two Smoking Barrels) to film a new TV commercial.
The ad is spruiking Beckham's underwear line, which he launched in collaboration with Swedish retailer H&M a year ago.
Vests, briefs, dressing gowns and long johns all form part of the mix. "I love underwear," he said at the launch in London last year. He added: "It's as simple as that. We all wear it. We all have to wear it at times so obviously it was something that I wanted to go into, something that I was very passionate about and also something that I created myself so... you know it's very personal to me and I'm very proud of it."
"David makes the perfect leading man," said Ritchie. "For me this felt more than a campaign - it was like directing a short film."
Let's have a look. He really gets some pace up, doesn't he?
It's a little bit of an homage to John Hughes, non?
- With Telegraph, UK