One stereotype that just won't rest is that dudes working on a construction site are inherently sexist, lecherous and blokey. I mean who knows what they do in their spare time, probably listen to Mozart and cut the crusts off their kids sandwiches, but the stereotype remains. And to be fair, any woman who's walked warily past a construction site has probably been at least wolf whistled at, something we know that is not actually a compliment.
Anyway, this great Snickers ad has turned all of that on its head by featuring super blokey tradies yelling out empowering messages to unsuspecting women, and absolutely making their day. It's great.
"What do we want? Equality. What don't we want? Misogyny!"
Right on, fellas.
Though the Snickers tagline "you're not you when you're hungry", kind of says that builders can only be massive feminists just before smoko, maybe they're just like that all the time? In any case, imagine how different things could be if this ad was real life?