It's tough being a cat.
Well, so says the Internet's latest feline star: "I used to be a cat — every day the same, bored between nine and ten, then aloof till lunch, then coldly indifferent after."
In the clip above, an everyday cat begins its everyday life by taking a page out of Henri le chat noir's book, but then things change drastically, as kitty suddenly becomes much more canine. The video was released as part of O2's "be more dog" campaign, which is reportedly tapping cats and dogs to galvanize 4G customers overseas.
"We're living in one of the most exciting eras as far as technology goes ... but somehow we've got a little jaded by it all," Gary Booker, O2's marketing and consumer director, told The Guardian. "'Be more dog' is all about encouraging Britain to embrace the new, have a go with the unknown and dabble in innovation. We're also gearing up for our 4G launch later this summer, so it's the perfect time to get the nation trying more and being a little bit more dog."