Showrunner Jenni Konner and Lena Dunham filming Girls. Photo: Steve Sands
Lena Dunham is expanding her empire by launching a weekly feminist newsletter with Jenni Konner, her bestie and Girls showrunner.
LENNY, which will start landing in inboxes from September, will publish essays from "an army of like-minded intellectually curious women", political news and opinion ("keeping birth control in your pocket and getting the right people elected") and fashion and lifestyle advice ("where to buy the best tube top for summer that isn't going to cost your entire paycheck")
Dunham told The Cut the idea was born while she was on her book tour meeting young women who were "inspiring me with their sense of community and their deep, deep desire for intelligent, politically liberal, thoughtful content that would speak to them".
The newsletter, which will initially be self-funded by Dunham and Konner, has a small staff and there are plans to expand into e-commerce with a focus on artisan products.
Jessica Grose, who has written for Slate and Jezebel will be the editor-in-chief, Rookie writer Laia Garcia steps up as associate editor and Doreen St, Felix, who has written for Pitchfork, will become editor-at-large.
Inclusiveness is a high priority, says Dunham, and LENNY will not just be for "straight, white cisgender women".
"We're not making any assumptions about your identity. We're making the assumption that you're passionate and you care about other people's emotions and style and you just want to live a more connected life," she told The Cut.