A screen shot from the Aldi webpage advertising Australia Est. 1788 t-shirts.
A discount supermarket is being called on to pull a t-shirt from their range of Australia Day clothing, amid social media pressure over its “racist” design.
Aldi has been criticised for a range of promotional t-shirts with “AUSTRALIA EST 1788” logos, advertised online.
People have taken to social media to label the range as racist and culturally insensitive.
Twitter users have called for the range to be pulled from shelves, including Sunshine Coast University lecturer Matt Mason.
“This is historically wrong and racist,” Mr Mason posted.
“Remove them from sale.”
Others users have described the range as “sickening”.
The outlet has apologised for any offence caused by the range via its Twitter account, but is yet to confirm if the line will be pulled from the range.
@conradhc We apologise for any offense taken in regards to our Australia Day T-shirts. We have passed your feedback on to the team.— ALDI Australia (@ALDIAustralia) January 7, 2014
The t-shirts remain advertised online as for sale from Saturday January 11.
Fairfax Media has contacted Aldi for comment.