It takes an army to create a fashion show
Backstage at the Toni Maticevsk show. Photo: brendan esposito
WHILE Sydney was sleeping, Zimmermann's hair and make-up crew rolled up at 4.30am to a warehouse in Rosebery, followed by bleary-eyed models at 5am.
Munching on croissants and muesli, the young women were transformed into runway-ready beauties as they sat in fluffy dressing gowns with curling rags in their hair.
Dressers put the final touches on outfits, as lighting and sound crews checked their rigs and readied for the 9am Zimmermann show as part of Mercedes-Benz Fashion Week Australia.
Backstage at fashion week
Backstage at the Toni Maticevski fashion show. Photo: Brendan Esposito
For just nine minutes on the runway, it takes an army of people behind the scenes and months of preparation.
"I started on this collection in October last year," the Zimmermann designer Nicky Zimmermann said yesterday backstage.
"At first it's just me looking at prints, textures and embroidery for inspiration but in the end everything has come together here with our team.'' After 21 years in the business, Zimmermann knows a fashion week show is about much more than just the clothes. "You have to create an atmosphere and tell a story with the music, the hair, the make-up, the lighting.''
The story for Zimmermann's spring-summer range is one of girl gangs, in line with the Clique Clique title of the collection.
"It's a girl group kind of thing," Zimmermann said. "It's that attitude of girls just doing their thing together and looking cool."
Sleeveless floral biker jackets, bomber jackets in mint green lattice lace and slinky dresses and separates incorporating hoods were among looks combining the tough and the sweet at the Koskela showroom.
Zimmermann is best known for its swimsuits, and the focus on fit and construction of excellent examples on the runway yesterday is something that could benefit other designers showing this week.
Toni Maticevski is another designer renowned for attention to detail who has dressed celebrities from Abbie Cornish at Cannes to Jennifer Hawkins in Sydney.
His show yesterday marked the launch of a separate ready-to-wear collection translating his couture techniques into a more accessible range - and the designer delivered in spades.
Elegant pencil skirts fell just below the knee, cleverly tailored jackets were belted to create a peplum effect and pretty blouses were imbued with panels of ruffles at the neck and shoulders.
For evening, Maticevski sent out black cocktail dresses with beaded panels at the shoulders and to accentuate the hips, and a series of tops and dresses in gold or gorgeous green metallic brocade.
From: The Sydney Morning Herald