Trend report: fast food fashion

This season, designers in New York, Paris and Milan looked to additive-heavy takeaway for inspiration.

Though ‘Asian fusion’ so rarely works in restaurants, put it on the runway and suddenly everyone’s raving about it. Kate Spade’s Chinese takeout box, rendered in patent leather with a woven metal chain, was part of a collection inspired by creative director Deborah Lloyd’s recent trips to China and Japan. Love it or hate it (we personally prefer the maneki-neko cat purse), it’s certainly a conversation starter.

Charlotte Olympia, known for her playful, not-to-be-taken-too-seriously shoes and bags, ran with the trend, sending out this critter-adorned clutch as part of her ‘Shanghai Express’ collection at Paris Fashion Week. We have a few gripes with bugs on our food, but are willing to make an exception here. Unfortunately, the fast food reference doesn’t mean it’s priced for the masses. Charlotte Olympia’s clutches start at over $600 so you’re going to have to save your pennies for a taste.

Surprisingly, this isn’t the first time the doggie bag has made an appearance on the catwalk – Chanel created one in 2010 that was met with mixed reviews. Only a matter of time before the foam esky makes it onto the runway, too.


Greasy Chinese wasn’t the only item on the menu. McDonalds was the food du jour at Milan Fashion Week. Jeremy Scott’s Moschino collection featured heart-shaped Golden Arches and dresses inspired by a mutant mix of Coco Chanel and Ronald McDonald. And, as is the nature with flipping-burger fast food, select pieces from the collection became available online as soon as the model stepped out on the runway. We do believe that’s faster than drive-thru.

Would you like fries with that? The Moschino French fries phone cover (seen here taking a selfie of Anna Dello Russo) has sadly sold out, but you can get your hands on a cheaper version by ASOS here.

They must’ve known hot chips is our favourite food group.