Tali Lennox, Juicy Couture flagship Store launch, Regent Street, London, July 2012
Remember a few years ago when you nearly fell victim to the double denim trend but then you're like, "Just hang tight and it’ll be okay," because all pandemics must come to an end one day? You were right, of course. Why wouldn’t you be? The true path to DoD (denim on denim) requires so much irony that even hipsters had to give it up eventually. But sisters of resistance, we’ve arrived at the crossroads again. And this time, we’re up against ‘double floral’.
To anyone who has already chosen to dismiss this as a casserole of nonsense, I salute thee. But for those who are even mildly double-floral curious, positive real life examples are key. And this is where Tali Lennox comes in.
At the recent Juicy Couture flagship store opening, the 19-year-old fronted the launch with a matching floral pantsuit. You don’t take this kind of risk without some style pedigree, naturally – so it’s no surprise that Lennox has walked for Karen Millen, Dolce & Gabbana, Christopher Kane, Roberto Cavalli and Prada. Oh, and being the daughter of music legend Annie Lennox also helps a little bit.
But what does all this have to do with double floral, you ask? Well, it all comes down to distraction, doesn’t it? As with any ‘double’ trend, a little diversion goes a long way. Here, Lennox illustrates the maxim with a 60s Bardot updo, a plain cotton tee and a smile that basically says, “Ludicrous fashion fades, but style is eternal, ladies.”
Click here to see the look of the day sizzle reel!














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