Article originally posted at mashable.com
Louis Vuitton has added an interactive, step-by-step tutorial to instruct website visitors in the “art of packing.”
The web app outlines the basics — place heavy items at the bottom, wrap shoes in felt bags — as well as some of the more nuanced points of packing a suitcase or travel bag.
To reduce creasing on a jacket, for instance, LV recommends you button it up, unfold the collar and wrap it around two other garments.
The tutorial invites visitors to pack three different pieces of LV luggage in total — a trunk, a rolling suitcase and a travel bag — entirely with LV-branded clothing and accessories. Users can click on individual garments to get more specific instructions on how to fold them.
The app is polished and persuasive, and contains no callouts to purchase the items featured therein.
The only drawback? It was developed in Flash. So users who attempt to visit the app on their iPhone or iPad devices will be redirected to the homepage.
Is this kind of instructional app useful? Should other brands be doing the same? Let us know in the comments.
Comments
Be the first to comment.
Daily Life is a proudly female biased website with content tailored to women. We encourage lively debate and conversation around our stories and while all opinions are welcome – we also have some guidelines to make sure everyone is treated with the respect they deserve. We love comments that articulate a different point of view, a witty insight, some humour or a shared experience. Our moderators will reject comments that personally attack the author or other commenters. We also won’t publish comments that are aggressive, sexist, racist or in any other way discriminatory or derogatory.
We hope these guidelines make the process of commenting on stories and reading the comments left by other users as enjoyable as possible. More details about our comment policy here.
New user? Sign up
Make a comment
You are logged in as [Logout]
All information entered below may be published.
Thank you
Your comment has been submitted for approval.
Comments are moderated and are generally published if they are on-topic and not abusive.