If "effortless chic" weren't such a dull phrase to use we'd apply it to Caroline Issa. Oh wait, we just did. But the former finance person who is now the executive fashion director at Tank magazine, as well as having various consulting and looking fabulous in street style blog duties. Favouring timeless pieces, trusty old favourites like Equipment silk blouses and having a thing for shoes, Issa lists Inès de la Fressange as one of her style icons. Hence the whole effortless chic thing. Pops of colour, especially pink and red work back beautifully with Issa's classically cut wardrobe. Good tailoring means that she can have fun playing with prints, mannish style separates and feathery dresses.
Click through the gallery above for some of our favourite looks so far.