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Photo: Kirstin Sinclair

According to a dubious new American study, women who cheat on their partners have a particular taste in clothes. And apparently, quite to one's shock really, it's not a red scarlet letter or an Agent Provocateur set in every colour.

No, as the survey by AshleyMadison.com- a dating site for married people looking to find a bit of fancy on the side - found out, women who dabble in infidelity like, er, Banana Republic. Who knew that these brazen cheaters could be found walking the streets among us in decent basics and smart/casual 9-5 garb? What's more, other stores that women who like to cheat can be found shopping at include H&M, J-Crew and Lululemon (at least this one makes sense, now that we all officially know that their yoga tights are see-through).

According to the Huffington Post, the site surveyed 52,390 of their female members to find out where they liked to shop, and came up with the top ten haunts of immorality.

And, what's more, as the site's investigation into the complex moralities of why and how someone cheats also found, people who are cheating tend to start spending more money on their looks and wardrobes.

Ashley Madison CEO Noel Biderman said that improved appearance and infidelity are likely bedfellows.

"Becoming more concerned with one's appearance is often a dead giveaway for an affair,” he said. “If your spouse suddenly seems more consumed with style and putting outfits together after spending years in sweat pants, that is a telltale sign she could be two-timing.”

Well then.

All of these findings suggest that ... um, that women who cheat on their partners could be anyone and they'll probably look just like everybody else in their high-street ensembles.

So, if your partner comes home with a chain store shopping bag and a swipe of lipstick, it's probably nothing to worry about. Or it might be. Who knows?

Either way, it's probably worth nothing that the shopping habits and indeed everyday habits of a cheater, are as ordinary as the fabric quality at many of their preferred places to shop. People cheat, people shop, people make mistakes - sometimes at the same place, as anybody who's picked up something at a chain store sale can attest to.

The truly alarming part of the survey as NY Mag The Cut's pointed out was that 12.4 percent of cheaters admit to returning items worn during a rendezvous.

As Allison P Davis says, "[c]onsider that a PSA to launder every item you buy at the mall."

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DailyStyle