Internal view of the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France.  (Photo by Michel Dufour/WireImage)

Internal view of the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France. (Photo by Michel Dufour/WireImage) Photo: Michel Dufour

Most fashion brands have stores in shopping centres, but trust Karl Lagerfeld to build his very own shopping centre for Chanel.

Beneath the magnificent glass ceiling of the Grand Palais in Paris, Lagerfeld created an entire supermarket filled with everything from tinned soup and tea to fresh vegetables and first aid kits for the Chanel show during Paris Fashion Week.

Models pushed shopping trolleys down the aisles in which every single product including Chanel coffee, washing up gloves and even Chanel eggs had a direct connection to Chanel founder Gabrielle “Coco” Chanel.

 Internal view of the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France.  (Photo by Michel Dufour/WireImage)

Internal view of the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France. (Photo by Michel Dufour/WireImage) Photo: Michel Dufour

There was Westminster tea named after Chanel's lover the Duke of Westminster, and Coco Flakes to buy for breakfast. There were Boy biscuits named after the love of Chanel's life, English polo player Boy Capel, and even a doormat in the hardware aisle emblazoned with Mademoiselle Prive, which was the sign that hung outside Chanel's original apartment on the Rue Cambon.

But what of the clothes, you ask?

Even Lagerfeld understands women sometimes prefer to visit the supermarket in a tracksuit, so he sent out countless variations of matching stretchy trousers, skivvies and crop tops in purple lurex, soft knits and other bold brights. The “tracksuits” were worn with metallic sneakers, and models also carried shopping baskets overflowing with the luxury brand's new clutches and handbags.

Cara Delevingne, Rihanna and Baptiste Giabiconi attend the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France.  (Photo by Michel Dufour/WireImage)

Cara Delevingne, Rihanna and Baptiste Giabiconi attend the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France. (Photo by Michel Dufour/WireImage) Photo: Michel Dufour

Needless to say, there is no price check in aisle five required on anything in the Chanel show – if you have to ask, you probably can't afford it.

But if handing over copious cash for a pair of sweatpants is not your thing, there were also plenty of the brand's signature tweed suits to choose from in the new autumn winter range. Skirts were short and bell-shaped or mid-calf pencil shapes split up the front, and jackets came cropped or elongated into luxurious longer length coats.

The banality of the supermarket setting marked a 360 degree shift from Chanel's previous spring summer show, for which the Grand Palais was transformed into a rarified art gallery filled with art works earnestly riffing on Chanel icons.

Model walks the runway during the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France.  (Photo by Michel Dufour/WireImage)

Model walks the runway during the Chanel show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 4, 2014 in Paris, France. (Photo by Michel Dufour/WireImage) Photo: Michel Dufour

If Lagerfeld loves surprises, let there be no doubt the fashion pack loves Lagerfeld.

Guests leaped from their seats to ransack the supermarket in a fashion feeding frenzy the minute the last model left the runway, but the stylish shoplifters were thwarted by Chanel security at the exit: all the food and products are being donated to charity.

 

DailyStyle