10 fashion pinners worth following

Are you on Pinterest yet? The new darling of the social media scene is barely two years old, but already drives more traffic than YouTube, Google+ and MySpace, grew 866 per cent in six months, and is responsible for having launched a million tacky wedding-planning pinboards. As the fashion world catches on, designers are exploring new ways in which to harness its power, assert brand identity and ultimately boost sales. Recently, there’s been news of emerging collabs and professional power pinners challenging the bloggers’ reign. While getting acquainted with the new platform, we stumbled upon these boards - exciting, engaging and surely proof that pinning is more than just a passing trend ...

Click through the gallery to see who's pinning what.