Oh dear. The puns and cheeky superlatives have run completely dry. Photo: UCBComedy
The beauty industry has literally run out of names to use for new product ranges. Why, even the name 'There Aren't Anymore Names For This' is taken.
OPI are certainly feeling it. The nail polish people have resorted to calling red, 'I'm Not Really A Waitress'. And now, any shade of brown is known as a 'sausage' shade and given names such as 'Hands Off My Kielbasa' and 'My Very First Knockwurst'. Really.
The puns and cheeky superlatives have run completely dry. And as documented here by sketch comedy group Upright Citizens Brigade, this makes for a writer's room more intense than any TV show out there:
"Covergirl make a shade called 'Hello Kitty' and Hello Kitty make a shade called 'Cupcake'. There's also a company called 'Cupcake' that makes a shade called 'Covergirl'."
You get the gist.
Three dudes' jobs are on the line – and the thesaurus won't help them now.