Gwyneth Paltrow goes full steam ahead on a workable, ever-so-pretty dewiness at last month's Met Ball. Photo: Getty
Your tolerance of this particular trend may depend on where you fall on the shiny-to-matt skin preference spectrum (are you a Gwyneth or a Kim K?), but like it or not, glossy - even pushing wet-look - skin is coming of age in high fashion.
It's known as post-gym skin, but banish the thought of puce cheeks, beads of perspiration and sweat-band marks on the forehead: Enter a far more elegant, pretty and fresh take on sheen.
Last year's spring/summer 2012 catwalks were full of pale, luminous skin, glowing without being heavy on tan or fizzing with glitter. Models at Richard Nicoll, Nicole Fahri and Derek Lam all strode with a glossy, flirting-with-the-wrong-side-of-dewy look, their faces shiny and sleek as they sashayed down the catwalk in ready-to-wear creations.
Models almost dripped with glowiness, features highlighted by light rather than colour - barring red lips and winged eyelids - as stage lights popped off their etched faces.
Fast forward 8 or 9 months and by our calendars, that means it's about the right time for the look to be taking hold at street level.
It's no surprise that the trend is best toned-down to achieve a freshness without looking like you come with an unwelcome pong of chip-shop oil or are about to break out. Think Gwyneth Paltrow at the Met Ball rather than haute couture. As make-up artist Nicola Burford says "What you see on the catwalk is theatre. You don't have to take trends literally."
She says the effect - which can work well with a light tan in the summer months, too - is best achieved by sticking to a good foundation. "The most important thing is to always use a foundation that's the colour you are. You can then give the appearance of skin looking more pale using illuminators."
Use a pearlescent primer under foundation, adding more on top of your foundation depending on how far you want to go with the look, she says. "Apply to the high planes of the face - the cheekbones, temples, brows, bridge of nose and upper lip line, being careful to avoid the T-zone.
A glossy-skinned beauty takes to the catwalk at the Richard Nicoll S/S 2012 show. Photo: Getty Photo: Getty
"Don't put anything shiny beneath the eye as it'll make you look tired - and keep shine away from between the lip and the nose so that you don't look sweaty." We're going for flattering, not runny-nosed, after all.
Top off with a layer of mascara, a "tiny bit" of neutral blush and a nude lip, says Burford. Or, channel your inner vixen by pairing your nude sheen and natural eyes with a vampish red lip in any of the shades that currently dominate glomourous pouts. For on-the-go shine, dab a little Papaw Ointment or Eight Hour Cream along the cheekbones.
At the (sadly) less easily achievable end of all things visage is the holy grail of well-moisturised, healthy skin: the stuff we all dream of. Drinking plenty of water, having a good night's rest - as your mumma always told you - and eating healthily will, we are assured, go some way towards naturally boosting the skin's moisture quotient and dewiness from within.
And, for a DIY clamminess bar none, you could always jog to your next date... or not.