Beauty trends for 2013
Fresh looks ... Falsies are in fashion. Photo: Tamara Dean
Call it the 2012 effect but change is in the air.
We want flexibility and a fresh look and the professionals are responding.
Here's just some of what you can expect in beauty in 2013, the year of metamorphosis:
- Later opening hours. They've finally cottoned on to the notion that most women work and all women are busy. Hairdressers and beauticians, as well as gyms and shops, are extending their hours - opening three or more weeknights and all day on Sundays. Monday closing is becoming a thing of the past. Some establishments are ahead of the trend. Eden Spa in Sydney's Mona Vale opens late two weeknights.
Aurora Spa Retreat in Melbourne has long opened seven days a week and until 8pm on weekdays. ''People come to us straight from work to relax,'' says owner Lyndall Mitchell.
- Customised hair. A snip here, a twist there, half a fringe lopped off there. Young girls are still having the good cuts but they're making them their own when they get home. They're changing their hair by the week or, in some cases, by the day, with scissors, dye or razors. It's all about distinguishing themselves from their ever-more-youthful-looking mothers. Mum can pay for the hairdressers and go there herself too, if she must, but it's an age-old truth that no teenager wants to look like her mum. Pop star Beyonce is a fan of cutting her own hair. ''I recently cut two inches myself,'' she said. ''I just parted it in the middle and chh-chh-chh!''
- Block colour looking outdated. In 2011 and in 2012 we loved bold, contrasting nails and lips - red and orange, pink and red, orange and pink. It looked funky and fresh. Now it's back to matching lips, toenails and fingernails - the lips'n'tips glamorised by Revlon and the movie stars in the Fifties. The look was showcased during London Fashion Week in September for spring 2013 and quickly embraced by editors and women seeking a sense of refinement. ''It's elegant and it's beautiful,'' says Lucika Mora, of Hale O'Nails & Beauty.
- Our cities' top hotels being used as places of everyday pampering and respite. The Park Club health and day spa at Park Hyatt Melbourne now offers weekday and after-hours wellness retreats involving massage, facials, steaming and bathing (with food and drink on call). ''More people living or working nearby are using us as their gym and spa,'' says manager Jessica Maher. ''We offer a very special holistic experience with a certain level of luxury.''
- Batting eyelashes. In the past two months, 110,000 sets of false eyelashes were sold by Priceline alone. There was a staggering 60 per cent increase in year-on-year sales and the trend shows no sign of abating. The trend started in London in 2009 when 'everyone' on the style and fashion circuit (Victoria Beckham, magazine editors) started sporting them as a temporary option to eyelash extensions. Falsies were then seen at the BAFTAs, at the Elle Style Awards, in the social pages and then they filtered to the street. They've just taken this long to make it big, long and voluminous in Australia.
- Eating for beauty as well as for body shape. Products such as chia seeds and spirulina powder are being promoted as ''supermodel superfoods'' and, in convenient sachet form, are easy to consume. Vitamins are also being made more user-friendly with the launch of Nature's Way ''Vita Gummies'' - vitamin ''lollies'' for adults.
- Hair treatments becoming an essential rather than an after-thought or a hairdressers' add-on extra after a cut and colour. ''Regular salon treatments can completely change the texture and health of your hair,'' says stylist Neil Cleminson, ''particularly hair tortured and fried by straightening and lightening.'' He's pioneered a keratin-based hair restoration treatment at his bhave salons which, when used regularly, works to revive hair.
- Fewer deep tans. The Victorian Government last month followed NSW's lead in announcing solariums will be banned from the end of 2014 because of the melanoma risk. Other states may follow, and as tanning salons phase out their sunbeds, people may reduce their fondness for the year-round baked brick-brown look. It will not only age them, it will date them.
- More people choosing the 'laser end' of the non-surgical cosmetic enhancement treatment menu. Botox and fillers may have gone mainstream but more people are realising good skin is the cornerstone of ageing beautifully. Fraxel laser uses fractional photothermalysis, providing many of the benefits of invasive skin resurfacing of traditional lasers with fewer sides effects and less down time. ''Fraxel (laser) treatment stimulates the body's own natural healing process which replaces damaged skin with fresh, glowing, healthy skin,'' says Maria Nagaoka of Erase skin clinic in Melbourne.
- Flashing diamonds on front teeth. They're stuck on with the same type of glue used for braces. Rapper Kayne West started the trend back in 2010 - now young ladies in Australia want a diamond twinkle when they smile. Or ruby or emerald. But diamonds are best for that haven't-got-food stuck-in-my-teeth look. Which is so not 2013.