Barbie for everyone
Mattel is trying to broaden the appeal of its iconic doll by rolling out three new sizes: tall, petite and curvy.PT1M14S 620 349
Like real people, Barbie now comes in a range of sizes – curvy, tall and petite. That's right. For the first time in more than 50 years, Mattel has given Barbie a body-positive makeover.
Here's what she looks like now:
Along with the original, you can now choose from four body types, along with seven skin tones, 24 hairstyles and 22 eye colours.
As well as that, Barbie will be able to step down from high heels and wear flats for the first time, with shoes to come in two different sizes. (We can't wait to see Barbie in a pair of far-shun kicks sometime soon.)
The dolls are part of Barbie's 'Fashionista' line and were made in response to dwindling sales. Lately, Barbie has been losing out to Frozen merchandise. As such, Mattel has decided to jump aboard the modern movement toward not hating yourself in hopes of pandering to parents.
As Richard Dickson, Mattel's president and chief operating officer, said, Barbie had to "grow with the times".
The Barbies of our childhood were bullet-breasted, tiny-waisted, anatomical anomalies. They've long been criticised as being harmful and unrealistic to young girls, contributing to warped body image, even into adulthood.
As Evelyn Mazzocco, senior vice president and global general manager for Barbie, said in a statement: "These new dolls represent a line that is more reflective of the world girls see around them."
The push toward diversity couldn't have come sooner and has been received with high-fives across the interwebs:
the fact that it's just a new kind of Barbie & not like, Barbie's Fat Friend is making me real happy, is all— AC Sullivan (@GOODNESSaidan) January 28, 2016
Barbie has a new attitude and I love it!!! 👏🏾😀— untaint (@untaintedcloset) January 28, 2016
Look. Here's why curvy @Barbie matters to me: I tell my daughters my body is normal, all bodies are normal, but their dolls don't back me up— Mena Vuvalini (@filamena) January 28, 2016
Barbie has been held up as a standard of beauty, however flawed. Changing her look toward something much more realistic and inclusive gives girls the opportunity to see a different kind of beautiful, where no one type holds the monopoly.
As one girl in the advert says: "I like 'em because this one looks like me and this one looks like my mom."